Content Producer, Competitions (FTC until July 2024)
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Position Overview & Specifications
What will you be doing?
- Work collaboratively with our in-house video creative team to plan and execute industry-leading social content – driving engagement and positive sentiment.
- Remain up to date with new trends/behaviours on social media (primary focus on TikTok, YouTube and Instagram) and translate this into content campaigns throughout the season.
- Create and own editorial content plans, working alongside a wide range of stakeholders, such as The FA's brand, communications, commercial teams and external agencies.
- Daily management of The FA's social media channels, including analysis and optimisation of content to maximise reach, engagement, and community management.
- Lead on the live delivery of content across events, matchdays, round weekends, media days, club/player shoots and cup finals.
- Lead role in supporting and harnessing daily relationships with our external creative and content agencies.
- Work collaboratively with our experienced in-house web team on editorial output and opportunities to drive users to owned platforms.
- Identify and action opportunities to drive interest from our social media platforms to our OTT broadcast ecosystem, The FA Player, driving conversion and demonstrating the value of subscription service.
- Analyse social insights on content, channel, and campaign performance, sharing learnings and continually adapting best practices with key stakeholders.
- Integral member of various cross-functional working groups to provide content and social support with wider business objectives, particularly related to the growth of the FA Cup.
- Represent the competitions team in related and regular in-house and external meetings.
- Support our communications team with aligned and agreed external messaging.
- Support our broadcast team with the delivery of value-adding propositions for domestic and international rightsholders.
- Work collaboratively with The FA's commercial content team to deliver B2B output that engages and entertains audiences.
What are we looking for?
- Strong evidence of creating engaging, entertaining and best-in-class social content.
- Experience and knowledge of Gen Z and youth culture audiences and how they behave on social media.
- Understands fandom communities in social media spaces.
- Ability to produce and share short, medium, and long-term content plans.
- Experience creating social media video content for Reels and TikTok.
- Experience of working as part of a multi-functional team to achieve mutual aims and organisational objectives.
- Seamless communication skills across online messaging tools and in person that align to the pace of live events.
- A strong and natural storyteller with sound editorial judgement.
- Thorough knowledge and passion of football.
- Flexible approach to working hours and locations.
- Experience of working for a brand, media publisher or agency.
- Journalism background and qualification.
- Experience of paid social media advertising.
- Proficient user of image-editing software (e.g. Adobe Photoshop).
- Proficient user of video-editing software (e.g. Adobe Premiere).
- Experience of cloud-based video-clipping software (e.g. Grabyo).
- Experience of website CMS (e.g. Sitecore).
- Previous experience in a professional sports' creative environment.
What's in it for you?
- Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
- Free, nutritious lunches, at Wembley Stadium and St. George's Park.
- Free private medical cover.
- A contributory pension scheme.
- An additional Thank You days leave, volunteering days as well as 25 days annual leave.
- A hybrid working model offering flexibility on where you work.
Our Organisation
The FA, For All, For You
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
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Content Producer, Competitions (FTC until July 2024) • The Football Association
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